Following a 50% increase in 2005 and an average of 34% over the last 12 years, high street spend is expected to increase by 2.9% in 2007 whilst in the same period Internet sales are expected to increase by a staggering 40%. Given this background, how can a business ignore the opportunities presented by search engine promotion and perhaps in particular Google ranking.

Businesses can no longer ignore the potential for sales via an online shop. Equally, in developing this shop, it is essential that the needs of the search engines are considered in the structure, programming and navigation – after all if no-one can find your site, they can’t buy from your shop!

But e-commerce is not right for everyone – it can prove to be an expensive mistake and failed to secure any increase in their business as a result.

We will closely consider your business model and advise you of the suitability of this route for your products. E-shops can be enormous – with thousands of product offerings and a complex system of ordering and reordering. Or they can be very simple, straightforward systems supported by secure online payment.

With multiple products, an excellent cost-effective alternative to a shop is an “enquiry basket”, accepting online or offline payment and with the added benefit of being content managed.

We also ensure that the navigation is simple - when you have worked so hard to get people to your site, you don’t want to lose them because they don’t understand how to complete their purchase.